Executive Coaching for Nonprofit Leaders Who Need to Lead, Fundraise & Grow
Bettina Alonso is a $1Bn+ fundraising executive who coaches nonprofit CEOs, Presidents, and senior leaders on the challenges that matter most: raising revenue, engaging boards, navigating growth, and making high-stakes leadership decisions.
With 20+ years leading development and institutional advancement across healthcare, faith-based, environmental, and global nonprofit organizations, Bettina brings the perspective of an executive who has personally led through the pressures of mission, money, governance, and growth.
Executive Coaching
Coaching Built Around the Realities of Nonprofit Leadership
Most executive coaches understand leadership. Bettina understands what it means to lead a nonprofit when the organization’s mission, revenue, board, donors, and reputation are all on the line.
Her coaching is grounded in more than two decades of executive experience and $1Bn+ in philanthropic revenue generated across complex nonprofit institutions. She works with leaders who want to think more strategically, strengthen their leadership, and turn difficult challenges into opportunities for growth.
Bettina works with leaders who need a confidential partner who understands the realities of nonprofit leadership.
Fundraising & Revenue Leadership
Build the confidence and strategy to make the ask, engage major donors, strengthen fundraising performance, and connect revenue generation to organizational growth.
Board & Executive Leadership
Navigate board relationships, executive dynamics, governance challenges, and the expectations that come with leading at the highest level.
Growth, Change & High-Stakes Decisions
Think clearly through organizational growth, transitions, difficult decisions, and moments when the stakes are too high for conventional advice.
Where Executive Coaching Meets Fundraising Expertise
From Making the Ask to Leading the Organization
Make the Ask
Develop the strategy, confidence, and judgment required to approach major donors, trustees, and other stakeholders when the opportunity matters most.
Lead Your Board
Create stronger alignment between the CEO, board, and fundraising strategy while navigating difficult governance and relationship dynamics.
Grow Revenue
Turn fundraising into an executive leadership competency, strengthen development strategy, and identify opportunities for sustainable philanthropic growth.
Lead Through Complexity
Gain perspective on organizational change, competing priorities, difficult conversations, and decisions that cannot always be discussed internally.
Coaching From Someone Who Has Been in the Room
Bettina does not coach from theory alone. She has spent more than two decades leading nonprofit organizations through transformational fundraising, board engagement, organizational growth, and complex executive decisions.
She has generated more than $1Bn in philanthropic revenue, led a $200M+ capital campaign that exceeded its goal by 48%, increased grant revenue by 300%, and helped scale Oceana’s global revenue from $7M to $28M.
That experience gives her coaching a practical edge: she understands the pressure behind the decision, the people around the table, and what it takes to turn strategy into results.
Executive Coaching Engagement
Start With a Focused Conversation
Every coaching relationship begins with an exploratory session designed to understand your leadership priorities, the challenges you are facing, and where focused executive coaching can create the greatest value.
If there is a strong fit, continue with a focused three-session coaching engagement built around your most important leadership and organizational goals.
Exploratory Session — $75
A focused session to discuss your current leadership challenges, priorities, and goals, and determine whether Bettina’s coaching approach is right for you.
First 3-Session Package — $500
Three confidential coaching sessions focused on a specific leadership challenge, fundraising opportunity, board dynamic, transition, or organizational priority.
Ongoing Coaching
For leaders seeking continued thought partnership, coaching can continue through a personalized ongoing engagement following the initial three-session package.
Your Next Leadership Challenge Deserves More Than Generic Advice
Whether you are preparing to make a major ask, navigating your board, leading through growth, or facing a decision you cannot process internally, Bettina brings decades of executive fundraising and nonprofit leadership experience to the conversation.
Start with an exploratory session and see what focused executive coaching can unlock.